Modi@75: Sewa Pakhwada-A Transformative Celebration of Service, Health, and Hope Across India

On September 17, 2025, Prime Minister Narendra Modi turned 75. But instead of grand parties or personal tributes, the Bharatiya Janata Party (BJP) chose a different path, one that reflects the Prime Minister’s long-standing philosophy of “Seva” (service). The party launched a nationwide campaign called Sewa Pakhwada, a 15-day celebration filled with public service, health drives, and community engagement. From blood donation camps to tree plantations, the campaign is designed to touch lives, not just headlines.

Let’s explore how this milestone birthday became a moment of national action.

A Birthday of Service, Not Ceremony

Sewa Pakhwada-A Transformative Celebration of Service, Health, and Hope Across India- Prime Minister Modi’s 75th birthday was not marked by cake-cutting or celebrity appearances. Instead, the BJP rolled out Sewa Pakhwada, a fortnight-long campaign from September 17 to October 2, ending on Gandhi Jayanti—a symbolic nod to the values of cleanliness and service that both leaders championed.

Here’s what makes this celebration unique:

• Blood Donation Camps: Held in over 1,000 districts on Day 1, followed by Mandal-level camps across India.
• Cleanliness Drives: Volunteers cleaned railway stations, schools, hospitals, and even historical sites.
• Health Check-ups: Special focus on women’s health, with camps organized in Madhya Pradesh and other states.
• Tree Plantation: Odisha alone pledged to plant 75 lakh saplings under the “Ek Ped Maa Ke Naam” initiative.
• Youth Engagement: The BJP’s youth wing launched the Namo Yuva Run in 75 cities, each expecting over 10,000 participants.

This wasn’t just a birthday, it was a movement.

Health, Hygiene, and Hope: The Core of Sewa Pakhwada

The heart of Sewa Pakhwada lies in its public welfare focus. From maternal health to sanitation, the campaign aims to improve lives at the grassroots level.

Key initiatives include:

• Swasth Nari, Sashakt Parivar: A campaign launched in Madhya Pradesh to empower families through women’s health.
• Pradhan Mantri Matru Vandana Yojana: PM Modi transferred funds directly to eligible women’s bank accounts, supporting maternal care.
• Suman Sakhi Chatbot: A new AI-powered tool to help pregnant women in rural areas access reliable health information.
• Dialysis Centres and Arogya Mandirs: Union Minister Amit Shah announced 150 dialysis centres and 101 health temples in Delhi.

These efforts show that the campaign is not just symbolic, it’s strategic.

Culture, Youth, and Community: A Celebration That Connects

Sewa Pakhwada isn’t only about health and hygiene, it’s also about culture, education, and youth empowerment.

Here’s how different groups are getting involved:

• Film Screenings: “Chalo Jeete Hain,” a national award-winning film based on PM Modi’s childhood, was shown in schools and cinema halls across India.
• Drawing Competitions: Held in 75 cities with themes like “Viksit Bharat,” “Digital India,” and “Atmanirbhar Bharat”.
• Modi Vikas Marathon: A youth-led run in over 75 cities to promote development and fitness.
• Drone Shows and Exhibitions: Pune hosted a dazzling drone show highlighting PM Modi’s achievements.
• Yoga and Diet Campaigns: Gujarat’s State Yoga Board launched 75 wellness programs to fight obesity.

These events are designed to inspire pride, participation, and purpose among citizens.

A Political Message Wrapped in Public Service

While the campaign is framed as a celebration, it also carries a strong political message. By aligning PM Modi’s birthday with Gandhi Jayanti, the BJP reinforces its commitment to Swachh Bharat, Atmanirbhar Bharat, and Viksit Bharat, three pillars of Modi’s governance.

Political undertones include:

• Rath Yatras in Bihar: 243 decorated vehicles spread awareness about government achievements.
• Infrastructure Launches: In Delhi, 75 new development projects were announced, including flyovers and car parks.
• PM Mitra Park in Madhya Pradesh: A mega textile hub launched on Modi’s birthday, expected to create 3 lakh jobs.
• Aatmanirbhar Bharat Campaign: Set to run until December 25, promoting indigenous products and self-reliance.

These moves blend governance with symbolism, turning a personal milestone into a national narrative.

A Birthday That Builds Bharat

PM Modi’s 75th birthday wasn’t just about honouring a leader, it was about mobilizing a nation. Through Sewa Pakhwada, the BJP transformed celebration into civic action, inviting every citizen to participate in building a cleaner, healthier, and more self-reliant India.

Whether you see it as a political strategy or a genuine service initiative, one thing is clear: this birthday was not about looking back, it was about moving forward.

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