Ola Electric delays deliveries of the S1 Z and Gig electric scooters, shifting focus to the Roadster platform
Ola Electric has announced a delay in the deliveries of its Ola S1 Z and Gig electric scooters, leaving customers in limbo. Originally scheduled for April and May 2025, the deliveries have now been pushed to an unspecified date. The company cites its focus on the Roadster electric motorcycle platform as the primary reason for the delay, alongside efforts to improve cost structure and sales across its network.
With Ola Electric facing stiff competition from Bajaj Auto and TVS Motor, the delay raises concerns about market positioning, customer trust, and the company’s long-term strategy. Let’s dive into the details.
Table of Contents
Ola S1 Z & Gig: What Are These Models?
Ola S1 Z
- Price: ₹59,999 (ex-showroom)
- Battery: Removable battery packs (1.5 kWh each)
- Range: 146 km per charge
- Target Audience: Budget-conscious urban commuters
Ola Gig & Gig+
- Price: ₹39,999 – ₹49,999 (ex-showroom)
- Battery: 1.5 kWh removable battery pack
- Range: 112 km (Gig), 157 km (Gig+)
- Target Audience: B2B delivery riders
Both models were expected to strengthen Ola’s presence in the budget EV segment, but the delay has left customers uncertain about their purchase plans.
Why Has Ola Delayed Deliveries?
1. Focus on the Roadster Electric Motorcycle
Ola Electric is prioritizing its Roadster platform, which includes:
- Roadster X and X Plus
- Arrowhead electric motorcycle
- Three-wheeler EV platforms
The company believes that launching multiple products simultaneously could dilute customer mindshare, leading to lower sales impact.
2. Market Challenges & Competition
Ola Electric has been losing market share to TVS and Bajaj, which have strengthened their EV portfolios. The delay in launching budget-friendly models like the Gig and S1 Z could further impact Ola’s recovery in the EV segment.
3. Operational & Financial Constraints
Ola Electric has faced declining sales, with its market share dropping from 50% to 20% in just a year. The company is restructuring its cost model, expanding its store network, and improving service turnaround times.
Customer Reactions & Industry Impact
Frustration Among Pre-Booked Buyers
Customers who pre-booked the S1 Z and Gig models have expressed disappointment, as Ola has yet to provide a clear timeline for the new delivery schedule.
Impact on Ola’s Market Position
| Factor | Ola Electric | TVS Motor | Bajaj Auto |
| Market Share (May 2025) | 20% | 25% | 22.6% |
| Sales Decline (Year-on-Year) | 60% drop | Marginal dip | Stable growth |
| New Model Launches | Delayed | On schedule | Expanding lineup |
Conclusion: Ola S1 Z and Gig
Ola Electric’s decision to delay the S1 Z and Gig deliveries reflects its strategic shift toward premium EV models. While the company aims to strengthen its Roadster platform, the delay has frustrated customers and raised concerns about its market position.
As competition intensifies, Ola must reassure buyers, streamline its production strategy, and ensure that its budget-friendly EVs remain relevant in India’s evolving electric two-wheeler market.
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