Maruti Suzuki cuts car prices post-GST 2.0, adds festive offers, EMI holidays, and bonuses
What You’ll Miss If You Delay Booking Maruti Festive Car Offers – Maruti Suzuki, India’s largest carmaker, has officially announced sweeping price cuts across its entire passenger vehicle lineup following the rollout of the GST 2.0 reform, effective September 22, 2025. The company is passing on the full benefit of the revised tax structure to customers, making its cars more affordable than they’ve been in years. With Navratri and Diwali around the corner, this move is expected to spark record-breaking sales, especially in the entry-level and compact SUV segments.
Let’s explore the new prices, festive benefits, expected sales surge, and how customers are responding to this bold move.
New Prices Announced: Maruti Cars Now Cheaper by Up to ₹1.3 Lakh
Maruti Festive Car Offers – Under the new GST 2.0 regime, small cars (under 4 meters, up to 1200cc petrol or 1500cc diesel) now attract 18% GST, down from 28%. Larger vehicles are taxed at a flat 40%, replacing the previous 50% slab that included compensation cess. Maruti Suzuki has passed on the full benefit to customers, resulting in substantial price drops across its Arena and Nexa portfolios.
Here’s a detailed breakdown of the new ex-showroom prices and savings:
| Model | Old Price (₹) | New Price (₹) | Savings (₹) |
| S-Presso | ₹4,79,500 | ₹3,49,900 | ₹1,29,600 |
| Alto K10 | ₹4,77,500 | ₹3,69,900 | ₹1,07,600 |
| Celerio | ₹5,64,000 | ₹4,69,900 | ₹94,100 |
| Wagon R | ₹5,78,500 | ₹4,98,900 | ₹79,600 |
| Swift | ₹6,63,500 | ₹5,78,900 | ₹84,600 |
| Dzire | ₹7,13,300 | ₹6,25,600 | ₹87,700 |
| Baleno | ₹6,85,000 | ₹5,98,900 | ₹86,100 |
| Fronx | ₹7,97,500 | ₹6,84,900 | ₹1,12,600 |
| Brezza | ₹9,38,600 | ₹8,25,900 | ₹1,12,700 |
| Grand Vitara | ₹11,83,500 | ₹10,76,500 | ₹1,07,000 |
| Jimny | ₹12,83,400 | ₹12,31,500 | ₹51,900 |
| Ertiga | ₹9,26,400 | ₹8,80,000 | ₹46,400 |
| XL6 | ₹12,04,300 | ₹11,52,300 | ₹52,000 |
| Invicto | ₹24,00,000 | ₹23,39,000 | ₹61,000 |
These prices are effective from September 22, 2025, and apply across all Maruti Suzuki dealerships nationwide. The company has also launched a campaign titled “Joy of GST – Great Savings Today”, highlighting the dual benefit of tax relief and festive offers.
Navratri & Diwali Sales Forecast: Maruti Set to Break Records
The timing of Maruti’s price cuts couldn’t be better. With Navratri already underway and Diwali just weeks away, the brand is poised to ride the festive wave. According to company officials, Maruti received 80,000 enquiries and delivered 30,000 cars on Day 1 of Navratri alone, the highest single-day performance in 35 years.
Expected Festive Sales Surge
| Model | Avg Monthly Sales (Aug 2025) | Projected Festive Sales (Oct–Nov) |
| Alto K10 | 12,000 units | 18,000+ units |
| Swift | 12,385 units | 20,000+ units |
| Dzire | 16,509 units | 25,000+ units |
| Wagon R | 14,552 units | 22,000+ units |
| Brezza | 13,620 units | 20,000+ units |
| Fronx | 12,422 units | 18,000+ units |
| Ertiga | 18,445 units | 28,000+ units |
These projections reflect a 50% increase in bookings, driven by affordability, emotional buying, and Maruti’s aggressive marketing push.
Why Customers Are Rushing In
- Auspicious timing: Navratri and Diwali are considered ideal for big purchases.
- Price sensitivity: Savings of up to ₹1.3 lakh make Maruti cars irresistible.
- Dealer readiness: Extended showroom hours and priority deliveries.
Festive Benefits Beyond Price Cuts: What Buyers Get This Season
Maruti Suzuki isn’t just slashing prices- it’s offering a full suite of festive benefits to make car ownership easier and more rewarding.
Financial Flexibility
- 100% on-road funding: Available through partner banks and NBFCs.
- Zero down payment schemes: For salaried customers and first-time buyers.
- EMI holiday: Pay after 3 months on select finance plans.
Exchange & Loyalty Bonuses
- Exchange bonus up to ₹50,000: On Brezza, Fronx, and Grand Vitara.
- Loyalty bonus: ₹20,000 for existing Maruti customers upgrading to a new model.
Corporate Discounts
- ₹20,000 off: For employees of approved organizations and PSU staff.
Ownership Perks
- Free 3-year maintenance package: On select trims.
- Extended warranty offers: Up to 5 years at discounted rates.
- Roadside assistance: Complimentary for 2 years.
These offers are valid until December 31, 2025, but early buyers during Navratri and Diwali are expected to get priority delivery and better variant availability.
Customer Response: Excitement, Trust, and a Rush to Book
The response from customers has been nothing short of phenomenal. Maruti dealerships are witnessing heavy footfalls, especially from first-time buyers, two-wheeler owners looking to upgrade, and families seeking value-packed options.
What Buyers Are Saying
- “I was planning to buy next year, but this offer makes it possible now.”
- “The Alto K10 is now cheaper than some bikes. That’s unbelievable.”
- “I’m switching from a scooter to the S-Presso-it’s finally within reach.”
Sentiment Snapshot
| Customer Segment | Response |
| First-time buyers | Highly enthusiastic |
| Two-wheeler upgraders | Strong interest |
| Corporate professionals | Leveraging discounts |
| Budget-conscious families | Appreciative of EMI relief |
Maruti’s strategy of combining affordability, trust, and emotional appeal is clearly resonating. The company’s decision to pass on full GST benefits while some rivals offer partial cuts is being seen as a customer-first move.
Delivery Timeline After Booking: How Soon Can You Drive Home Your Maruti?
Maruti Suzuki has witnessed a record-breaking festive response, with 80,000 enquiries and 30,000 deliveries on Day 1 of Navratri alone. Thanks to GST 2.0 price cuts and festive inventory buildup, delivery timelines have shortened across most models. However, wait times still vary by variant, fuel type, and city.
Maruti Suzuki has ramped up production and dealer dispatches ahead of the festive season, ensuring faster deliveries across its Arena and Nexa models. The delivery time depends on the model, variant, fuel type, and city, but here’s a general overview:
Arena Models (Alto K10, S-Presso, Wagon R, Swift, Dzire, Brezza)
| Model | Estimated Delivery Time |
| Alto K10 | 1–2 weeks |
| S-Presso | 1–2 weeks |
| Wagon R | 2–3 weeks |
| Swift | 2–4 weeks |
| Dzire | 2–4 weeks |
| Brezza | 3–5 weeks |
Popular variants like Swift AMT and Brezza ZXI+ may take slightly longer due to high demand.
Nexa Models (Baleno, Fronx, Grand Vitara, Jimny, XL6, Invicto)
| Model | Estimated Delivery Time |
| Baleno | 2–3 weeks |
| Fronx | 3–4 weeks |
| Grand Vitara | 4–6 weeks |
| Jimny | 4–6 weeks |
| XL6 | 3–5 weeks |
| Invicto | 6–8 weeks |
The newly launched Victoris SUV will begin deliveries from September 22, 2025, aligning with the first day of Navratri.
Factors That May Affect Delivery Time
- Variant popularity: Top trims and automatic variants may have longer wait times.
- Fuel type: CNG and hybrid models may take longer due to limited production slots.
- Location: Metro cities typically have faster turnaround than Tier 2/3 towns.
- Colour preference: Dual-tone and premium shades may require additional wait.
Booking Amount During Festive Season: How Much to Reserve Your Maruti?
Maruti Suzuki has kept the booking process simple and accessible for festive buyers, with both online and dealership options available.
Booking Amount Details
| Model Range | Booking Amount (₹) | Refundable? | Booking Platforms |
| Arena Models (Alto, Swift, Dzire) | ₹5,000–₹10,000 | 100% | Dealerships & Maruti Arena site |
| Nexa Models (Baleno, Fronx, XL6) | ₹11,000 | 100% | Dealerships & Nexa website |
| Victoris SUV | ₹11,000 | 100% | Pan-India Arena dealerships |
Online bookings offer faster confirmation and access to digital finance tools. Customers can also track delivery status via dealership apps or SMS alerts.
Booking Benefits During Navratri & Diwali
- Locked-in festive price at the time of booking
- Priority delivery slots for early bookings
- Access to dealer-level accessories and loyalty offers
- 100% refund option if cancelled before invoice generation
Final Thoughts: Why Maruti’s Festive Strategy Is a Masterstroke
Maruti Suzuki has turned a regulatory reform into a festive celebration. By aligning GST 2.0 benefits with seasonal offers, the brand has created a compelling value proposition that appeals to both the heart and the wallet.
Whether you’re buying your first car or upgrading to a premium SUV, Maruti’s lineup now offers unmatched value, safety, and style. And with Navratri already underway and Diwali around the corner, the timing couldn’t be better.
So if you’ve been waiting for the right moment to buy a car-this is it. Maruti isn’t just selling vehicles. It’s selling confidence, celebration, and a smarter way to drive into the future.
Also read: Diwali 2025 Car Buying Guide: GST Reforms, New Launches, and Festive Discounts Explained
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