What Makes Mahindra’s Navratri Offers the Smartest SUV Deals of 2025?
Mahindra Festive Price – Mahindra & Mahindra has officially rolled out new prices across its SUV portfolio, passing on the full benefit of the GST 2.0 reform to customers. Effective from September 6, 2025, ahead of the nationwide GST rollout on September 22, Mahindra’s revised pricing makes its popular SUVs more affordable than ever. Combined with festive offers, exchange bonuses, and loyalty discounts, this move is expected to drive record-breaking sales during Navratri and Diwali.
Let’s explore the updated prices, expected sales surge, festive benefits, and how customers are responding to Mahindra’s bold festive strategy.
New Prices Announced: Mahindra SUVs Now Cheaper by Up to ₹2.56 Lakh
Mahindra Festive Price – Under GST 2.0, small cars and compact SUVs (under 4 meters) now attract 18% GST, down from 28-31%. Larger SUVs are taxed at a flat 40%, replacing the previous 48-5% slab that included cess. Mahindra has passed on the full benefit to customers, resulting in substantial price drops across its ICE SUV lineup.
Here’s a breakdown of the revised ex-showroom prices and savings:
| Model | Old GST Rate | New GST Rate | GST Benefit (₹) | Festive Discount (₹) | Total Savings (₹) | New Price (₹) |
| Bolero / Neo | 31% | 18% | ₹1.27 lakh | ₹1.29 lakh | ₹2.56 lakh | ₹8.79 lakh |
| XUV3XO (Petrol) | 29% | 18% | ₹1.40 lakh | ₹90,000 | ₹2.30 lakh | ₹7.28 lakh |
| XUV3XO (Diesel) | 31% | 18% | ₹1.56 lakh | ₹90,000 | ₹2.46 lakh | ₹7.28 lakh |
| Thar 2WD (Diesel) | 31% | 18% | ₹1.35 lakh | ₹20,000 | ₹1.55 lakh | ₹10.32 lakh |
| Thar 4WD (Diesel) | 48% | 40% | ₹1.01 lakh | ₹20,000 | ₹1.21 lakh | ₹12.25 lakh |
| Scorpio Classic | 48% | 40% | ₹1.01 lakh | ₹95,000 | ₹1.96 lakh | ₹12.98 lakh |
| Scorpio-N | 48% | 40% | ₹1.45 lakh | ₹71,000 | ₹2.16 lakh | ₹13.20 lakh |
| Thar Roxx | 48% | 40% | ₹1.33 lakh | ₹20,000 | ₹1.53 lakh | ₹12.25 lakh |
| XUV700 | 48% | 40% | ₹1.43 lakh | ₹81,000 | ₹2.24 lakh | ₹13.19 lakh |
These prices are effective from September 6, 2025, and apply across all Mahindra dealerships nationwide. The company’s campaign, “Mahindra Utsav – Drive Home Big Savings”, highlights the dual benefit of GST relief and festive offers.
Navratri & Diwali Sales Forecast: Mahindra Set to Break Records
With the price cuts timed perfectly with the start of Navratri, Mahindra is poised to ride the festive wave. Industry analysts predict a 35-45% surge in bookings across Mahindra’s SUV portfolio, especially for high-demand models like the Scorpio-N, Thar, and XUV700.
Expected Festive Sales Surge
| Model | Avg Monthly Sales (FY25) | Projected Festive Sales (Oct–Nov) |
| Bolero | 7,900 units | 12,000+ units |
| XUV3XO | 8,200 units | 14,000+ units |
| Thar | 7,000 units | 11,000+ units |
| Scorpio-N | 13,750 units | 20,000+ units |
| XUV700 | 7,750 units | 12,500+ units |
Mahindra has also confirmed that over 25,000 vehicles will be delivered during Dhanteras week, marking one of its strongest festive performances in recent years.
Why This Surge Is Expected
- Emotional buying: Festivals are considered ideal for big purchases.
- Affordability: Combined savings of up to ₹2.56 lakh make Mahindra SUVs irresistible.
- Dealer readiness: Mahindra has ramped up inventory and delivery slots.
- Rural demand: Harvest season boosts income and vehicle demand in Tier 2 and Tier 3 cities.
Festive Benefits Beyond Price Cuts: What Buyers Get This Season
Mahindra isn’t just reducing prices, it’s offering a full suite of festive benefits to make ownership easier and more rewarding.
Financial Flexibility
- 100% on-road funding: Available through partner banks and NBFCs.
- Zero down payment schemes: For salaried customers and first-time buyers.
- EMI holiday: Pay after 3 months on select finance plans.
Exchange & Loyalty Bonuses
- Exchange bonus up to ₹95,000: On Scorpio-N, XUV700, and Bolero Neo.
- Loyalty bonus: ₹20,000 for existing Mahindra owners upgrading to a new model.
Corporate Discounts
- ₹20,000 off: For employees of approved organizations and PSU staff.
Ownership Perks
- Free 5-Year Extended Warranty: On select trims of XUV700 and Scorpio-N.
- Roadside assistance: Complimentary for 3 years.
- Service vouchers: Worth ₹10,000 on Thar and Bolero Neo.
These offers are valid until December 31, 2025, but early buyers during Navratri and Diwali are expected to get priority delivery and better variant availability.
Customer Response: Excitement, Trust, and a Rush to Book
The response from customers has been overwhelmingly positive. Mahindra dealerships are witnessing increased footfall, especially from first-time buyers, adventure enthusiasts, and families seeking rugged yet refined SUVs.
What Buyers Are Saying
- “I was planning to buy next year, but this offer makes it possible now.”
- “The Thar is finally within reach. I’m booking it tomorrow.”
- “Scorpio-N with ₹2 lakh off? That’s a no-brainer.”
Sentiment Snapshot
| Customer Segment | Response |
| First-time buyers | Highly enthusiastic |
| Adventure seekers | Strong interest in Thar |
| Corporate professionals | Leveraging discounts |
| Budget-conscious families | Appreciative of EMI relief |
Mahindra’s strategy of combining affordability, trust, and emotional appeal is clearly resonating. The company’s decision to pass on full GST benefits while some rivals offer partial cuts—is being seen as a customer-first move.
Booking to Doorstep: How Soon Can You Drive Home Your Mahindra?
Electric Models (BE 6, XEV 9e, XUV400)
| City | BE 6 / XEV 9e | XUV400 |
| Mumbai | 4–5 months | 2 months |
| Delhi, Bengaluru, Pune, Kolkata | 2–3 months | 1–2 months |
| Chennai, Gurugram, Coimbatore | 2–3 months | 2.5 months |
| Hyderabad, Patna, Ghaziabad | 2–3 months | 1–1.5 months |
These are estimated wait times and may vary based on variant, color, and dealership stock.
ICE SUVs (Thar, Scorpio-N, XUV700, Bolero, XUV3XO)
For Mahindra’s internal combustion engine SUVs, delivery timelines are much shorter due to increased production and festive inventory buildup:
- Thar & Bolero Neo: 2–4 weeks (high availability in Tier 2 cities)
- Scorpio-N & XUV700: 4–6 weeks (top variants may take longer)
- XUV3XO: 2–3 weeks (especially for petrol variants)
Mahindra has ramped up inventory ahead of Navratri and Diwali, aiming to fulfill 25,000+ deliveries during Dhanteras week.
Booking Amount During Festive Season: How Much to Reserve Your Mahindra?
Mahindra’s festive booking process is designed to be flexible and accessible, with both online and dealership options available.
Booking Amount Details
| Model Range | Booking Amount (₹) | Refundable? | Notes |
| Thar / Roxx | ₹21,000 | 100% | Confirmed by dealers and Autocar India |
| Bolero / Neo | ₹10,000–₹15,000 | (varies) | Depends on dealership policy |
| XUV3XO / Scorpio-N | ₹11,000–₹21,000 | Yes | Online and offline options available |
| XUV700 / EVs | ₹21,000–₹25,000 | Yes | Higher trims may require ₹25,000 |
🛒 Bookings can be made via Mahindra’s official website or at authorized dealerships. Online bookings typically offer faster confirmation and access to digital finance tools.
Booking Benefits During Navratri & Diwali
- Locked-in festive price at the time of booking
- Priority delivery slots for early bookings
- Access to exclusive dealer-level accessories and offers
100% refund option if cancelled before invoice generation
Final Thoughts: Why Mahindra’s Festive Strategy Is a Masterstroke
Mahindra & Mahindra has turned a regulatory reform into a festive celebration. By aligning GST 2.0 benefits with seasonal offers, the brand has created a compelling value proposition that appeals to both the heart and the wallet.
Whether you’re buying your first SUV or upgrading to a premium off-roader, Mahindra’s lineup now offers unmatched value, performance, and style. And with Navratri already underway and Diwali around the corner, the timing couldn’t be better.
So if you’ve been waiting for the right moment to buy a car, this is it. Mahindra isn’t just selling vehicles. It’s selling confidence, celebration, and a smarter way to drive into the future.
Also read: Mahindra XEV 9e: India’s Boldest Electric SUV Coupe Raises the Bar in Safety and Style
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