Discover why the BYD Atto 3 is shaking up India’s EV segment
A Global Bestseller Lands in India
The BYD Atto 3 has taken the world by storm, crossing 1 million global sales in just over three years, a feat that speaks volumes about its appeal. Launched in India in November 2022, the Atto 3 is BYD’s flagship electric SUV, positioned above the E6 MPV. It’s built on the brand’s e-Platform 3.0, featuring the ultra-safe Blade Battery and a quirky, futuristic design that turns heads.
Table of Contents
With three variants Dynamic, Premium, and Superior, the Atto 3 caters to a wide spectrum of EV buyers, from first-timers to tech-savvy enthusiasts.
Safety First: 5-Star Euro NCAP Certified
The BYD Atto 3 has earned a 5-star safety rating from Euro NCAP, Europe’s most rigorous crash testing authority. It scored:
- 91% in Adult Occupant Protection
- 89% in Child Occupant Protection
- 74% in Safety Assist Technologies
GNCAP Status: Not tested under Global NCAP, but Euro NCAP results are globally recognized and highly credible.
With 7 airbags, ADAS Level 2, and a 360° camera, the Atto 3 is one of the safest EVs in its class.
Key Features That Set It Apart
- Battery Options: 49.92 kWh (468 km) & 60.48 kWh (521 km ARAI range)
- Power Output: 201 bhp, 310 Nm torque
- Charging: 80 kW DC fast charging (0-80% in 50 mins), 7.2 kW AC home charger
- Infotainment: 12.8-inch rotating touchscreen, Android Auto & Apple CarPlay
- Interior: Panoramic sunroof, 31-color ambient lighting, quirky gym-inspired design
- Safety: 7 airbags, ADAS, TPMS, ABS with EBD, hill descent control
- Unique Touches: NFC key card, Vehicle-to-Load (V2L) power output, air purifier
Variant-Wise Price & Feature Chart
| Variant | Battery | Range (km) | Power (bhp) | Price (Ex-showroom) | Key Features |
| Dynamic | 49.92 kWh | 468 | 201 | ₹24.99 lakh | 7 airbags, ADAS, 12.8″ touchscreen, 360° camera, LED DRLs |
| Premium | 60.48 kWh | 521 | 201 | ₹29.85 lakh | Panoramic sunroof, wireless charging, 8-speaker audio, ambient lighting |
| Superior | 60.48 kWh | 521 | 201 | ₹33.99 lakh | Adaptive cruise control, powered tailgate, NFC key, advanced ADAS suite |
All variants come with a 7kW home charger and 3kW portable charging box.
Launch, Booking & Availability
- India Launch: November 14, 2022
- Facelift Launch: March 2025 (minor cosmetic updates)
- Bookings: Open online and at BYD dealerships
- Availability: Pan India (limited to metro cities due to dealership network)
Segment Comparison
| Model | Price Range | Max Range | Power (bhp) | Safety Rating | USP |
| BYD Atto 3 | ₹24.99-₹33.99L | 521 km | 201 | ★★★★★ (Euro NCAP) | Rotating screen, quirky design, V2L tech |
| MG ZS EV | ₹18.98-₹24.98L | 461 km | 174 | ★★★★★ (Euro NCAP) | Value-for-money, compact footprint |
| Tata Harrier EV | ₹21.49-₹27.49L | 627 km | 238–390 | ★★★★★ (Bharat NCAP) | Larger boot, AWD option |
| Hyundai Kona EV | ₹23.84-₹24.03L | 484 km | 136 | ★★★★☆ (Euro NCAP) | Compact, efficient, proven reliability |
Market Response: Electrifying Momentum
- Global Sales: 1 million+ units in 31 months
- India Sales: Growing steadily despite premium pricing
- Customer Sentiment:
- Positive: Safety, tech, design, and range
- Negative: Limited dealership/service network, no ventilated seats
- Fleet Buyers: Eyeing Dynamic variant for urban mobility
- EV Enthusiasts: Applauding BYD’s battery tech and global credibility
Final Verdict
The BYD Atto 3 is not just an electric SUV, it’s a statement of intent. With global safety credentials, futuristic design, and segment-leading features, it’s a compelling choice for those who want more than just range.
Yes, it’s priced at a premium, but what you get in return is peace of mind, personality, and performance. For urban professionals, young families, and tech-forward buyers, the Atto 3 is a bold leap into the electric future.
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