BLACKPINK’s DEADLINE TOUR kicks off in Goyang with a high-voltage concert, debuting new music and drawing global attention
The Comeback Heard Around the World
After nearly two years of solo pursuits and speculation, BLACKPINK returned to the stage on July 5, 2025, with the opening night of their DEADLINE WORLD TOUR at Goyang Sports Complex Main Stadium. The event marked their first full-group performance since the Born Pink tour wrapped in 2023 and the anticipation was palpable.
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Fans, known as BLINKs, began lining up hours before gates opened, many dressed in BLACKPINK-inspired outfits and waving custom lightsticks. The stadium, packed to capacity, erupted as Jisoo, Jennie, Rosé, and Lisa took the stage under a cascade of pink and black lights.
The concert opened with a cinematic teaser and the debut of their brand-new track, “Ready to Jump”, a high-energy anthem that had fans screaming the lyrics by the second chorus. The song, teased days earlier on social media, was performed live for the first time, signaling a bold new era for the group.
“We wanted to start this tour with something special,” said Rosé during the opening VCR. “This is for the BLINKs who waited.”
Jennie and Lisa Steal the Spotlight
While all four members delivered powerhouse performances, Jennie and Lisa emerged as the night’s undeniable scene-stealers.
Jennie’s solo stage featured a mashup of her unreleased track “Like JENNIE” and a remixed version of “SOLO”, performed atop a rotating platform with pyrotechnics and a live string quartet. Her charisma and control had the crowd chanting her name long after the lights dimmed.
Lisa, meanwhile, brought the house down with a jaw-dropping dance break set to “MONEY” and a surprise rap verse from the new track. Her mother, seated in the VIP section, was visibly emotional as fans cheered her daughter’s return to the stage.
“Lisa’s stage presence is unreal,” one fan posted on X. “She didn’t just perform, she owned the night.”
The group also performed fan favorites like “DDU-DU DDU-DU,” “Pink Venom,” “How You Like That,” and “Shut Down,” alongside new arrangements of “Forever Young” and “Typa Girl.”
Merch Madness and Global Impact
Beyond the music, the DEADLINE TOUR launch underscored BLACKPINK’s unmatched commercial power. An entire arena adjacent to the stadium was transformed into a merchandise megastore, featuring exclusive tour apparel, lightsticks, vinyls, and even BLACKPINK-themed snacks.
Despite criticism over pricing, some items like a branded plastic tote bag were priced at $18—the merch zone saw record-breaking sales, with fans queuing for hours. The hashtag #BLACKPINK_DEADLINE trended globally within minutes of the concert’s start, with over 2 million posts in 24 hours.
Notable attendees included actor Kim Junhan, K-pop idols from other groups, and influencers from Japan, Thailand, and the U.S., highlighting the tour’s global cultural pull.
“This isn’t just a concert, it’s a movement,” said a fan from Manila. “BLACKPINK is setting the standard for what a world tour should be.”
Final Thoughts: A Tour That’s More Than Music
The DEADLINE TOUR is more than a comeback, it’s a statement of evolution. With a new sound, elevated visuals, and a deeper connection to their fandom, BLACKPINK is proving that their reign is far from over. From the emotional reunion on stage to the strategic debut of new music, the Goyang concert was a masterclass in fan engagement and brand power. As the tour heads to Los Angeles, Paris, Tokyo, and beyond, one thing is clear: BLACKPINK isn’t just back, they’re rewriting the rules of global pop stardom.
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