Maruti Suzuki’s Invicto 2025 is more than just a rebadged Hycross, it’s a bold, hybrid-powered declaration of luxury and practicality
Invicto 2025: Maruti’s Most Ambitious Leap Yet
Maruti Suzuki has long been the go-to brand for value-conscious Indian buyers. But with the Invicto 2025, the company has stepped into uncharted territory, premium hybrid mobility. Launched under the Nexa umbrella, the Invicto is Maruti’s most expensive and feature-rich offering to date, built on the Toyota Innova Hycross platform but reimagined with Maruti’s design sensibilities and customer-first ethos.
The Invicto is powered by a 2.0L petrol-hybrid engine mated to an e-CVT automatic transmission, delivering a refined 150 bhp and an impressive ARAI-certified mileage of 23.24 km/l. It’s available in three variants:
| Variant | Seating | Ex-Showroom Price (₹) |
| Zeta Plus 7Str | 7 | ₹25.51 lakh |
| Zeta Plus 8Str | 8 | ₹25.56 lakh |
| Alpha Plus 7Str | 7 | ₹29.22 lakh |
This pricing places the Invicto in direct competition with the Toyota Innova Hycross, Kia Carens X-Line, and even entry-level variants of the Hyundai Tucson.
The Decadent 3-Row Experience: Comfort, Tech & Safety
Step inside the Invicto, and you’re greeted by a cabin that’s both lavishly appointed and intuitively practical. The black-and-gold interior theme, ambient lighting, and soft-touch materials elevate the experience beyond what you’d expect from a Maruti.
Key Features:
- 10.1″ SmartPlay Magnum+ infotainment with wireless Apple CarPlay & Android Auto
- Panoramic sunroof with ambient roof lighting
- Ventilated front seats and second-row captain chairs (Alpha Plus)
- 360° camera, 6 airbags, and electronic parking brake
- Digital MID with hybrid energy flow visualization
- Powered tailgate and memory function driver’s seat
- Dual-zone climate control for front and rear passengers
- EV mode switch for short-distance electric-only driving
The Invicto’s ride quality is tuned for comfort, making it ideal for long-distance family travel. While it skips some ultra-luxury touches like Ottoman seats, it compensates with shorter waiting periods, lower maintenance costs, and Maruti’s extensive service network.
Market Response: A Hybrid Hit in the Making
Since its launch, the Invicto has seen steady demand, especially among urban families and chauffeur-driven executives. In May 2025, Maruti sold over 220 units, with a waiting period of just 4-6 weeks significantly shorter than the Hycross.
Buyers are drawn to its hybrid efficiency, Toyota-backed reliability, and Maruti’s after-sales ecosystem. It’s also gaining traction among fleet operators looking for a premium yet economical people-mover.
Invicto vs Rivals: Segment Showdown
| Feature | Maruti Invicto | Toyota Innova Hycross | Kia Carens X-Line | Hyundai Tucson (Base) |
| Engine | 2.0L Petrol-Hybrid | 2.0L Petrol-Hybrid | 1.5L Turbo Petrol | 2.0L Petrol |
| Transmission | e-CVT | e-CVT | 7DCT | Manual |
| Mileage (ARAI) | 23.24 km/l | 23.24 km/l | 17.9 km/l | 15.0 km/l (est.) |
| Seating Options | 7 / 8 | 7 / 8 | 6 / 7 | 5 |
| Panoramic Sunroof | Yes | Yes | Yes | Yes |
| ADAS Features | Partial (camera-based) | Yes (top trims) | No | Yes |
| Price Range (₹) | 25.51 – 29.22 lakh | 25.30 – 30.26 lakh | 18.95 – 20.95 lakh | ~30 lakh (est.) |
Quick Reference: Invicto 2025 Snapshot
| Specification | Details |
| Launch Date | July 5, 2023 |
| Booking Amount | ₹25,000 (online or at Nexa dealerships) |
| Fuel Type | Petrol-Hybrid |
| Transmission | e-CVT Automatic |
| Certified Mileage | 23.24 km/l (ARAI) |
| Color Options | Nexa Blue, Mystic White, Stellar Bronze, Majestic Silver, Magnificent Black |
| Warranty | 3 years / 1,00,000 km |
| Service Network | 700+ Nexa touchpoints across India |
| Availability | 4-6 week waiting period in major cities |
Final Verdict: Who Should Buy the Invicto?
The Maruti Invicto 2025 is for those who want the refinement of a hybrid, the space of an MPV, and the peace of mind of Maruti ownership. It’s not trying to be flashy, it’s trying to be smart, efficient, and quietly luxurious.
If you’re a family buyer, a chauffeur-driven executive, or someone upgrading from a sedan or compact SUV, the Invicto offers a compelling blend of value, comfort, and technology.
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